Mobile Value Added Services Market to Observe Strong Development by 2030

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The global mobile value-added service (VAS) market is experiencing exponential growth, fueled by the widespread adoption of smartphones and the ever-increasing demand for connectivity and convenience. Mobile phones have transcended their traditional role and evolved into multifunctional devices, enabling users to access a myriad of services ranging from communication to entertainment, all at their fingertips. This transformation has led to a surge in the demand for value-added services, driving the market towards unprecedented heights.

Emergence of Location-enabled Services:

Among the latest trends in the mobile VAS landscape is the emergence of location-enabled services. Leveraging GPS technology, these services provide users with real-time navigation, weather forecasts, and location-based notifications. For businesses, location-based services offer a unique opportunity to target consumers with personalized offers and promotions based on their geographical proximity, enhancing customer engagement and driving sales.

Market Projections:

According to Persistence Market Research, the global mobile VAS market is forecasted to reach approximately US$ 698.9 billion by 2022, exhibiting a robust compound annual growth rate (CAGR). North America is poised to dominate the market in terms of revenue, with the region experiencing substantial growth driven by technological advancements and high smartphone penetration rates.

Segment Analysis:

The short message service (SMS) segment is projected to touch a value of about US$ 159.3 billion by 2022, with a strong CAGR expected during the forecast period. Despite its enduring popularity, SMS is expected to lose market share to other segments such as mobile browsing and location-based services. The consumer end-user segment is anticipated to exhibit a CAGR of nearly 9%, reaching a figure of approximately US$ 269.5 billion by 2022. However, it is expected to relinquish some market share to enterprise and network provider segments.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2032 – By Product Type, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa):

Key Players:

Several companies are expected to play a pivotal role in driving the expansion of the global mobile VAS market. Among these are industry giants such as AT&T Inc., Apple Inc., Alphabet Inc., and Samsung Electronics Co Ltd., alongside emerging players like OnMobile Global Limited. These companies are at the forefront of innovation, continuously introducing new products and services to meet the evolving needs of consumers and businesses alike.

Market Taxonomy:

The mobile VAS market is categorized based on platform, end-user, application, and region. Platforms include short message service, interactive voice and video response, wireless application protocol, and unstructured supplementary service data, among others. End-users encompass consumers, enterprises, and network providers, while applications range from mobile browsing and location-based services to entertainment services and mobile texting. Geographically, the market spans North America, Latin America, Europe, Japan, Asia Pacific excluding Japan, and the Middle East and Africa.


The global mobile VAS market is experiencing unprecedented growth, driven by the increasing ubiquity of smartphones and the insatiable demand for connectivity and convenience. The emergence of location-enabled services represents a significant opportunity for businesses to enhance customer engagement and drive sales through personalized, location-based interactions. As the market continues to evolve, key players are expected to leverage technological advancements and innovative solutions to capitalize on emerging trends and stay ahead of the competition.

About Persistence Market Research:

Business intelligence is the foundation of every business model employed by Persistence Market Research. Multi-dimensional sources are being put to work, which include big data, customer experience analytics, and real-time data collection. Thus, working on “micros” by Persistence Market Research helps companies overcome their “macro” business challenges.

Persistence Market Research is always way ahead of its time. In other words, it tables market solutions by stepping into the companies’/clients’ shoes much before they themselves have a sneak pick into the market. The pro-active approach followed by experts at Persistence Market Research helps companies/clients lay their hands on techno-commercial insights beforehand, so that the subsequent course of action could be simplified on their part.


Persistence Market Research

Teerth Technospace, Unit B-704

Survey Number 103, Baner

Mumbai Bangalore Highway

Pune 411045 India

Email: [email protected]


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