Solli Rothschild Launches Rothschild Identity, a Digital Identity and Brand Reputation Advisory Firm
Rothschild Identity introduces structured advisory services for founders and high-visibility individuals navigating digital complexity.
Norway, 16th Feb 2026 – Solli Rothschild has officially announced the launch of Rothschild Identity, a private advisory firm focused on digital identity structuring and brand reputation management. The firm was established to address a growing challenge in the modern digital economy: the strategic management of personal names as operational brands.
As more founders build businesses under their own names, identity clarity and reputational positioning have become structural concerns affecting hosting relationships, platform governance, search visibility, and long-term business stability.
“Digital identity today functions as infrastructure,” said Rothschild...