Marketing Expert, Sedrick Sparks, Explains How Small Businesses Can Use AI to Cut Marketing Costs and Reach the Right Customers
Canton, Michigan, 20th January 2026, ZEX PR WIRE, Sedrick Sparks, a Los Angeles-based marketing consultant with extensive experience leading both local and multinational marketing initiatives, has seen firsthand how small businesses can stretch limited marketing budgets without sacrificing impact. Drawing on his years of guiding companies through complex marketing challenges, Sparks is now sharing practical, actionable strategies for using artificial intelligence (AI) to reduce marketing costs while reaching the right customers.
Start with Clear Goals and Metrics
Sparks emphasizes that small businesses must first define clear objectives. Whether the goal is increasing sales, generating leads, or boosting engagement, businesses need measurable outcomes to guide AI implementation. “AI can ...