Hanidoll Marks 10 Years as Leading Brand in Japan
Tokyo, Japan – October 2025 – Hanidoll, a brand founded in 2015 by Chinese entrepreneur Yang Wang, is marking its 10th anniversary this month. Over the past decade, the company has grown from a small start-up into one of the most recognized names in Japan’s specialty doll market.
Origins and Market Entry
The idea for Hanidoll was conceived while Wang was living in Japan. He observed that while Japanese consumers showed strong interest in high-quality dolls, the high retail prices often placed them out of reach for many. After returning to China, Wang explored manufacturing options and identified opportunities to deliver comparable or superior quality products at lower costs through direct factory partnerships. This approach formed the foundation of Hanidoll’s entry into the Japanese m...