Tucson, Arizona, 24th May 2025, ZEX PR WIRE, Quick Read: Jessica Contreras is launching a tequila line that puts her mother, grandmother, and great-grandmother on the bottle—turning family legacy into bold, bottled tribute with Flama De Fuego Fino this fall.
Jessica Contreras, founder and CEO of Fuego Fino, Inc., is bringing something deeply personal—and powerfully flavorful—to the market this fall. Her latest tequila line, Flama De Fuego Fino, pays tribute to three generations of fierce, resilient women in her family. Each expression in the collection will feature a custom-designed La Catrina-style face, symbolizing the strength and legacy of her mother, grandmother, and great-grandmother.
Set to debut in Fall 2025, the Flama De Fuego Fino line will include three distinct offerings:
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Blanco Bottling – Representing Jessica’s mother, this expression is crisp, youthful, and vibrant. It’s the spark of the family’s modern entrepreneurial spirit.
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Reposado Bottling – Embodying the elegance and strength of Jessica’s grandmother, this tequila is rested and refined, with notes of tradition and warmth.
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Añejo Bottling – Aged to perfection, the Añejo pays homage to her great-grandmother, whose grit and quiet wisdom laid the foundation for everything that followed.
The La Catrina faces on each bottle are more than artwork—they’re bold cultural statements of remembrance, strength, and legacy, crafted to resonate across generations of tequila lovers. This artistic direction not only celebrates Día de los Muertos themes but also reframes them through a matriarchal lens, bringing femininity and family pride to the forefront of the spirits world.
This release marks Contreras’ fifth tequila brand since launching Fuego Fino, Inc. in 2010. As one of the first Latina entrepreneurs to break into the liquor distribution space, she has built a portfolio rooted in authenticity, bold design, and cultural storytelling. Flama De Fuego Fino is a continuation of that mission—fusing heritage with high-quality craft tequila, all distilled and bottled in Mexico.
“We don’t just bottle spirits—we bottle legacy,” Contreras says. “This line is personal. It’s not just a tribute to my family—it’s a tribute to the women behind so many untold stories of strength.”
With its Fall 2025 release, Flama De Fuego Fino is poised to become the flagship of Fuego Fino’s expanding product portfolio, a blend of passion, tradition, and trailblazing vision from one of the most dynamic Latina voices in the industry.
Website:
Https://fgfino.com
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