Bridge the Gap Between Traditional Marketing and Gen Z Expectations
Learn how to transform your marketing strategies and connect with the digital-first generation with proven, research-based methods from Dr. Zuleyka Colon Colon.
New York, United States, 23rd Jun 2025 – Dr. Zuleyka Colon Colon is excited to announce the release of her new book, How to Leverage Gen Z Preferences in Marketing Strategies: A Reliable Resource for Common Challenges, a practical and insightful addition to the Marketing & Sales genre. This powerful guide gives readers a simple way to understand and engage with the fast-evolving Generation Z market.
In How to Leverage Gen Z Preferences in Marketing Strategies, Dr. Colon offers a detailed look at the behaviors and needs of Gen Z. Using real-world examples and well-researched methods, the book explains how to create marketing c...