In an Industry Obsessed with Metrics, Briget Niehues Is Reminding the World That Marketing Is Still About People
Lexington, Kentucky, 5th November 2025, ZEX PR WIRE, In today’s world, where marketing success is too often measured by numbers of clicks, conversions, and impressions, one strategist is daring to bring the focus back to what truly matters: people. Briget Niehues, a Lexington-based marketing strategist, brand builder, and digital growth advisor, is proving that the most effective campaigns are born not from data alone, but from genuine human connection.
For over a decade, Briget has helped brands across industries find their voice in an increasingly digital and impersonal marketplace. As the founder of Briget Brand Lab, a boutique consultancy based in Kentucky, she’s made it her mission to transform local businesses into thriving regional powerhouses. Her approach is guided by empathy, s...