Ulanzi’s Ten-Year Path to Market Leadership in Creator Accessories
United States, 2nd Dec 2025, – Founded in 2015, Ulanzi has grown on the rising tide of the “everyone is a content creator” era, capturing a global shift toward lighter, more portable imaging tools. Its parent company, Shenzhen Vijim Technology Co., Ltd., specializes in the R&D, manufacturing and sales of mobile and camera accessories, providing compact, easy-to-use gear for solo shooters and content creators worldwide.
Over the past decade, Vijim has expanded from a small startup in Shenzhen into a global imaging ecosystem player. The company now serves more than 10 million creators, operates in 190+ countries and regions, holds 700+ patents, and has built a portfolio of over 3,400 products.
Its development path has become increasingly defined: steady early-stage growth established...