Mobile innovation and more monetizable assets – now developed for women’s football Dépor ABANCA
Szombathely, Hungary, 18th May 2023, King NewsWire – Pressenger is proud to announce that our push technology is added to the women football’s app, too.
Real Club Deportivo de La Coruña, one of the oldest Spanish football clubs, with one of the most loyal fan bases in Spain, invests in women’s football technology with the key aim of looking for equality and opportunities in football.
It is widely known that women´s football opportunities are arising in the market, but there is still some way to go to reach a level of equality. Therefore, socially responsible clubs, federations and the industry need to make sure that people pay more attention to women’s football. To help with this aim, those same organizations must find new ways to create something unique and innovative that makes a difference.
At the end of 2022, Dépor started using Pressenger´s SaaS service: our engaging and visual push notifications. This innovative solution allows RC Deportivo app users the opportunity to engage directly with fans using customized, unique, visually attractive, sport and match specific content. This includes pre-event information about players, match times, starting 11, live content of results, and new players. Such was the success of this initiative, just 3 months later, the club also implemented Pressenger’s technology in Dépor ABANCA, with the women’s team.
The RCDeportivo app is one of the trendiest mobile apps being employed throughout the panoply of Spanish football. The team behind this technology has developed one of the most sustainable tech solutions for the football fan engagement market. Match content, photo and video galleries, and ticket selling, link with other club activities such as football schools, campaigns and promotions. With its quality designed, visual, emotive, fan-friendly, and monetizable push messages, the Pressenger system has no equal.
From a sponsorship perspective, there’s a definite need to focus the public’s attention, not only on the sponsors’ products and activities, but also to demonstrate engagement with social aspects of sustainability as a commitment to sponsors’ social responsibilities. For example, to attest to their desire to bridge the gender gap, sponsors are seeking innovative opportunities to spread their message. Reaching fans on their mobile devices is an obvious resolution and Pressenger SaaS offers an attractive solution allowing digital activation, even on smartphone blocked screens, provides follow-up statistics, and fan insights.
The Spanish bank, ABANCA, is the main sponsor of the women’s team, and has its own visual space in the women’s push notifications area. For every match, pre-, during, and post-match, real-time notifications are pushed to inform fans about the performance of the team. Players’ photos highlight their euphoria when goals are scored, and each player also has her own “shining moment” with DEPOR ABANCA app followers.
While sending Pressenger’s visual push notifications, the Dépor app segments the content so that the user only receives what they want, totally dependent on their personal preferences: female or male team, news, academia, commercials, organizational information, new players, school of football or other similar information. If you would like to see how traffic is increased, their engagement rates and impressions, don´t forget to download their app in the Apple Store and Google Play Store.
#FORZADÉPOR #FORZADÉPORABANCA #WOMEN’SFOOTBALL #MOBILEPUSH
Contacts for Pressenger:
Esther Soler [email protected]
Contacts for Real Club Deportivo de la Coruña
Gabriel Barrós [email protected]
Contact Person: Esther Soler
Email: [email protected]
Contact Number: +34 653 19 6965
Address: Petofi str. 1/D
Release Id: 1805233570
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Empire Gazette USA journalist was involved in the writing and production of this article.